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Aaron Everhart

Aaron Everhart turns ideas into companies. People ask him for advice about: how to get started (or get unstuck), building and managing brands, and making great user experiences.

Aaron Everhart helps people commercialize ideas. That means turn ideas, or think of new ideas, and bring them to life through processes like design thinking, and lean startup.

  • 25 years of brand communications experience for Fortune 500 companies,
  • Worked at New York-headquartered global agencies Landor and Grey.


Aaron moved to Vietnam as a foreign investor in 2005, he set up branch offices for Landor and Grey in Hanoi; started ABL.INK boutique local branding & PR agency (still operating).

He set up HATCH! in 2013 to kickstart what is now a vibrant entrepreneurship ecosystem. It served startups and their founders with training, mentorship and seed-funding.

HATCH! was acquired by Draper Venture unit, Draper Startup House, in 2021, which is where he currently works as Country Lead.

  • University of California, Santa Cruz: BA, Literature (with honors),
  • San Francisco State University: MA, English,
  • LaTrobe Graduate School of Management: MBA (distinguished alumni award),
  • Certifications: CELTA; CompTIA A+, N+; ITIL ITSM, ITEM.

What Aaron's clients say: